The Promising Future of Adult Diapers

The Promising Future of Adult Diapers



Winner Medical

The Promising Future of Adult Diapers


The Promising Future of Adult Diapers


With the continuous development of science and technology, the level of medical treatment is gradually improving, and people are living longer and longer. In the face of the aging population and the demand for improving life quality, the purchasing power of children continues to increase, and the application of adult diapers has become more extensive. Next, Winner will introduce the development and the prospect of adult diapers.

Ⅰ. The forming demand for adult diapers

Demand and consumption desire are necessary conditions for the existence of the market. In the past, due to the limitations of social development, people did not know what the adult nursing mat is. Up to now, adult diapers have not only appeared but are developing towards the direction of technology and humanization. It is already technically possible to provide increasingly perfect incontinence solutions for a vast number of consumers. At the same time, the improvement of living standards, the weakening demand awareness of consumers, and the increasing consumption desire lay a solid foundation for the maturity of the adult nursing mat market.

Ⅱ. The tremendous market potential of adult diapers

Globally speaking, the penetration rate of adult diapers is highest in Japan, which is 80%. In North America, it is 65%. In Western Europe, it is 58%. In other regions, it is just 2%. The world average penetration rate of adult diapers is 12%. And it is less than 1% in China. China has a huge elderly population and ultra-low market penetration, so the market which waits to be fully awakened can create an extraordinary potential for adult nursing mat market. It will also create another new world for the paper industry.

Ⅲ. The increasing purchasing power of adult diapers

With the improvement of living standards and the increase of retired elderly people in one-child families, the elderly with strong purchasing power feel it is inconvenient to rely on the services of their children, so most of them are willing to spend their own money buying adult nursing pads, and continue to pursue a comfortable life realm and high life quality. At the same time, the income level of young people born in the 1980s and 1990s has also changed, and their purchasing power cannot be underestimated. It can be predicted that adult diapers in China will have a "blowout" development under the condition of original low user base and rapid growth of purchasing power.

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